500,000 Hover to create SUV market trend

According to statistics from the CLUCC, Haval SUV has sold the first SUV brand in the first half of this year with a sales volume of 77,400, and the cumulative sales volume has reached 555,000. In the course of its development, Haval SUV has not only created a mythical market performance, but is also a pioneering initiative, which has had a profound impact on the development of the industry. If we say that the Chinese SUV market is an opera in the middle of a performance, there is no doubt that the Harvard SUV is in the middle of the stage and loudly sings an aria with 500,000 notes.

Establishing a leading market pattern The SUV was a veritable niche market at the beginning of the century. As early as in 2002, the Great Wall was cut from the SUV, and this segmented market was established with reliable quality and reasonable prices. It can be said that the Great Wall is the pioneer and creator of the domestic SUV market, especially in the 100,000 yuan market. Haval first introduced the concept of an international SUV and products with leading quality and technology to promote the popularity of SUVs in China. Development. Haval SUV actively explores overseas markets, not only taking the lead in exporting abroad, but also adopting international standards to feed the country and continuously improving product quality, thus enabling Haval to gain deep recognition and attention from consumers.

For years of hard work, the Haval SUV has not only created a miracle of winning 8 consecutive years of annual sales, but also enabled Haval's segment market to have rich products, full competition, and high consumer loyalty. This is a rare highlight of independent brands in various market segments. , for the independent brand to open up new ground.

Build a quality competition order of 555,000 cumulative sales, which is a height that no other brand can afford. The reason for this is that it is inseparable from the fact that the Great Wall jumped away from the unpredictable competition of its own independent SUVs with “low quality and low price” and implemented a “high quality” strategy, focusing on product quality.

Consumer recognition is inseparable from the quality of Harvard's professional heritage. Technology devices such as four-wheel drive systems and Eaton differential locks reflect the core value of SUVs. This is a powerful demonstration of high-quality, high-performance support. Tire pressure monitoring, cruise control and other high-end configuration and child safety seat fixtures and other human details, but also to meet the needs of consumers in the car. Haval SUV has accumulated high reliability, high durability, rich functionality and stability as its core product features. While taking into account strong professional capabilities, it also provides high security that meets EU requirements, resulting in a unique Haval high quality system. . This "have style" quality system has become a model for research and imitation of multiple companies at home and abroad, and it has also become a measure of the quality of Haval's new market.

Prospects and Development Vision From the point of view of development, the first half of the Haval SUV is undoubtedly grand and splendid. Looking ahead, an insight into the development of the industry and an accurate grasp of market demand are indispensable factors for Haval's continued steady progress.

Adhere to category innovation. Taking the Haval M2 as an example, it tapped the sub-segment of home SUVs between economy cars and traditional SUVs and became the first name for the market. Not only did the product line expand, but also in terms of market share and growth rate. Great contribution.

Lead the value upside. Based on the original single SUV, it enriches the product sequence, including gasoline, diesel, two-wheel drive, four-wheel drive, manual, automatic, 1.5-2.4 multi-displacement, full range of models, to meet the different needs of consumers in different market segments At the same time, demand laid the foundation for comprehensive growth.

At present, SUV has gradually become the main force of the growth of the auto market, and the development trend is in the ascendant. Haval SUV, as the leader of Chinese SUVs, is bound to pick up more responsibilities, lead the SUV market to move forward, and score a more brilliant movement in the era tide.