Does auto parts have profound significance in monopolizing
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China's current annual maintenance cost of civilian vehicles has exceeded 40 billion yuan. But in this 40 billion yuan cake, 4S stores can only earn less than 30% of the share, most of the 4S stores are in a meager state. However, it is understood that there are a number of car manufacturers in order to balance the interests of the provisions of any one 4S shop may not be in order to attract customers to privately reduce the maintenance price, but not to take out the spare parts of the vehicle, if the agreement is violated, the store will face the manufacturers penalties accessories supply And punished at the end of the year's factory rebates and other sanctions. The result of this is very obvious. When most of the 4S stores in the world are operating at a low profit, a well-known auto company that insists on not taking out parts and components is profitable in seven 4S stores in Beijing, and the annual net profit is as high as several million. The highest annual net profit can reach 6 million yuan. On the one hand, the sound of price cuts for the entire vehicle is inexhaustible, but there is little sound of hearing about the price reduction of auto parts. Jia Xinguang, chief analyst of China Automotive Industry Consulting Development Co., Ltd., reminded consumers yesterday through the media: “Now our auto factories are too monopolistic. They do not allow distributors to directly purchase spare parts and set prices on their own, but directly control them. Parts that are produced by oneself or that are produced by a supporting plant are resold to dealers. The profits that manufacturers supply to distributors can be turned up several times." Status: Monopoly and deregulation are both different and Mr. Huang himself Just recently bought a famous brand car, accidentally knocked the water tank when driving, and the brand's 4S shop gave a replacement of a water tank even more than 2,000 yuan (including parts and labor costs), but the market's public The price of the brand's water tank is only a few hundred dollars. Mr. Huang then came up with a way to save money: buy a water tank at the brand's 4S shop, and then find a friend to replace it. However, what was unexpected was that the brand's water tank could not be bought in its 4S store, and it took 7 of the 4S shops specialized in Buick in the capital. Mr. Wong’s reply was all: “The manufacturer has provisions in the store. It is possible to purchase spare parts for repairing vehicles and replace them immediately, but the accessories will not be taken for sale.†Mr. Huang, who has taken out some large auto parts cities in the suburbs, could not even buy the original parts of the brand. The owner of a sales store told Mr. Huang that the brand's spare parts would not be sold out and could not be bought in the market. "Even if it is bought, it is certainly false." However, some media reporters interviewed Beijing Jeep and FAW-Volkswagen’s 4S shop managers. The answers were: “Accessories can be bought outside. If you suspect that our work cost is high, you can buy accessories outside the store.†During the interview, the reporter also learned that , Many auto manufacturers including Beijing Hyundai, Beijing Jeep and FAW-Volkswagen have separate supply channels for their marketing channels and accessories markets. Consumers can choose to repair their vehicles in the 4S shop and they can also choose to buy original parts. Outside repair. Manufacturers: Maximize user benefits Why should manufacturers insist on exclusive parts sales and maintenance operations? Shanghai General Information Spokesman Song Hao said: “Some accessories that require low technical content, do not cause serious quality problems during assembly and repair are directly sold to customers, and those that affect vehicle safety and quality need to be rigorous. For the installation of training professionals, Shanghai General Motors requires that related purchases and repairs be carried out through Shanghai General Motors authorized sales service center, which we call closed-loop marketing, otherwise the responsibility of the stores and those auto repair shops or manufacturers cannot be met. We believe that we must insist that major auto parts are purchased and replaced in 4S stores.We cannot implement open and closed co-existence of two component sales models, because if problems arise, the responsibilities can be mutually adjudicated. "The sales of auto parts for Guangzhou Honda and FAW Toyota 4S stores have a ratio limit. In this regard, the person in charge of Guangzhou Honda told reporters: “If 4S stores can be exported without restrictions, then the 4S shop itself has no meaning. A certain percentage of the export is to take care of users in remote areas. Industry association: 4S shop is an industry development Zhang Xingye said: “I think that 4S and 3S shops require auto parts purchases and repairs at designated locations to be a reflection of the responsibility of the manufacturers. In China, this is a Progress can not be said to be a monopoly, but to say who will take up the issue of full responsibility.At present, the major automobile joint ventures are all implementing exclusive sales and replacement of spare parts, and this kind of exclusive agency or maintenance of 4S or More and more 3S stores are in China. This is a development trend.†It is reported that Santana and some other auto brands are also preparing to shift from a liberalized auto parts marketing model to a closed marketing model. Guangzhou Shaoxing, deputy director of the Automobile Maintenance Industry Association, told reporters: “Although the same uses but different brands of auto parts prices can indeed be a difference of ten times, but the quality of which is quite different.†China Consumers Association: 4S shop did not give everyone Wang Qianhu, director of the Legal and Complaint Department of the Equal Opportunity China Consumers Association, said in an interview with reporters: “The mode of operation of the 4S store at a uniform price is itself unreasonable, and a single supply channel has not been provided to other auto repair companies. Equal opportunity for competition, but also does not give consumers the freedom to choose the right." Shao Qihui, Honorary President of the National Machinery Federation pointed out that after China's accession to the WTO, the foreign joint venture parts and components companies can take control. If this trend is allowed to develop, multinational companies can fully control the key components through joint ventures and actually achieve control over the entire vehicle company. . Stones from other hills: The situation in different countries is different. How are the sales and maintenance of auto spare parts in other countries? In response to an interview with this reporter, Zhang Xingye, the Honorary Chairman of the China Automobile Engineering Society, said that the situation in each country is different. For example, in Japan almost exclusively 4S or 3S type exclusive brand sales and maintenance are implemented. However, in the United States, there are very few sales and maintenance of auto parts through stores. In the US supermarkets, various brands of auto parts can be purchased. In Europe, the original auto parts sales and repairs were performed in the same way as Japan. However, in October last year, the EU regulations did not allow car manufacturers to monopolize the sales and maintenance of auto parts through the 4S or 3S shop model. 4S shop Can not engage in exclusive agency, but must be responsible for more than two car brand sales and maintenance business.
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