Heat pump market quietly warming South China's hottest
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As a new energy-based industry, heat pump into the Chinese market only three or four years, the development of the market has been tepid although there is no nationwide promotion, but with energy tightening in recent years, especially Is a shortage of electricity, injecting new vitality into the heat pump market and forming a heat pump economic zone in southern China, central and southern regions.
With the promulgation of this year's Renewable Energy Law, the heat pump industry has also drawn more and more attention from all sectors of society. In southern China, central and southern provinces, it has become a prominent force in the world. Many brands are competing here and the sales are quite satisfactory. However, on the whole, the heat pump markets in Guangdong and Fujian in South China are obviously much more mature than those in other markets. Both the brand promotion and the consumer acceptance are relatively high. However, the markets in Hunan, Hubei, Jiangxi, etc. The province has developed rapidly in the past two years.
Fujian market performed well
Fujian is located in the southeast coast of China, the territory of warm and humid, the annual average temperature of 17 ℃ ~ 21 ℃, from the climatic conditions alone, the most suitable heat pump to promote this product. However, due to heat pump is still a new product, the market is still in the incubation period, so despite the Fujian market has the conditions for the development of heat pump products, but due to the pre-market cultivation takes a long time, therefore, only Fujian, Sanming, Quanzhou, Xiamen Three relatively outstanding performance. At the same time, as the economic conditions in the three regions are better, the consumption standards and concepts are also ahead of others, the heat pump brands are more involved and the products are more well-publicized. Therefore, consumers have some understanding of this product and the market has been developing steadily for the past two years. Although Fuzhou is a capital city, economic conditions are not bad, but to open up market investment costs will also greatly increase. At the same time, because many heat pump manufacturers are relatively weak corporate strength, the basic lack of ability to promote a wide range, so the market acceptance of Fuzhou instead of Sanming, Quanzhou and other high. It is estimated that the next few years the potential of Fuzhou market will be relatively large.
From the product analysis, Fujian market performance of the console is clearly stronger than the commercial aircraft. Mainly from the brand point of view Jinjiang, Changling, Haowat, sincere, Kang Temu, Huateng, etc., and from the current market performance, Jin Jiang, Chang Ling apparently superior performance. It is understood that the household appliances in Fujian market performed well, compared with last year, a conservative estimate this year there will be about 40% to 50% growth rate, the overall sales will be over 1000 units, and may even reach 2,000 units.
Relative to the domestic machine, commercial machine currently in the performance of the market in Fujian is not good, some large hotels in the region such as the total reliability of the new product that is less reliable, therefore, is still more willing to use the traditional water heater. Currently in Fuzhou area sales of commercial water heaters are mainly Branch Yang, five-star, Howard Watts, indeed, Tian Shu and other brands, due to sales is not very satisfactory, so manufacturers and distributors have not put much effort.
Guangdong market, commercial aircraft to sing the protagonist
Located in the southernmost part of the mother mainland, Guangdong Province is located in the economic belt of the Pearl River Delta with an economically developed economy. The average temperature in most parts of the province ranges from 20 ℃ to 23 ℃.
The favorable climatic conditions, high economic level and advanced consumer awareness have made Guangdong Province a benchmark city in the development of the past two years. Mainly in the following areas: First, many enterprises, brand everywhere, the product market widening. According to conservative estimates, only Guangdong local, with OEM manufacturers, including not less than 200; Second, brand promotion, consumer acceptance is high, many brands have set up offices in Guangzhou, but also because of the local brand more Thirdly, Guangdong has a prosperous economy. There are many large-scale events venues such as commercial enterprises, factories, staff dormitories, hotels and so on. Coupled with the water consumption habits of Cantonese people, small and medium-sized Heat pump commercial machine market is very hot. Conservative estimates, the market share of home machines will not exceed 5%. From the brand point of view, Huadian, Kang Temu, Tianshu performance are good, other brands in general. However, due to better marketing, the entire commercial machine market growth significantly accelerated.
Although the current market situation in Guangdong heat pump development is excellent, but there are industry sources said that due to the current number of local brands in Guangdong, OEM more than the real strength of the business less, which is bound to product quality and after-sales service to the development of the industry Covered hidden dangers. If you can be properly guided, and to further regulate the market, will have unlimited potential.
Central South Market has taken shape
Relative to Fujian and Guangdong heat pump market, Hunan, Jiangxi, Hubei and other central and southern markets to be slightly lagging behind. However, in the recent two years, as some manufacturers gradually turned their attention to this market, especially the successful promotion of home machines, the market of commercial machines began to slowly warm up. Seen from the present, Hunan, Jiangxi provinces heat pump sales better, the market in Hubei has not basically moved. From the brand name of the entire South China market, due to the development of the local small-sized real estate market which is catering to the development needs of such products, its future attention will be increasingly high.
From the brand terms, Huateng, Jinjiang, indeed, Tsinghua Tongfang, York and other brands performed better in the market, their respective home machines have a certain sales, including the best performance Huateng. Relatively speaking, in the Guangdong market, the performance of business machines better Huadian, Kang Tham and other markets in South Africa to be somewhat worse.
In terms of the whole development trend, Zhongnan Market will gradually form a new heat pump market that combines the development of both home and commercial machines in the next few years, and its market is highly developed.