Ningbo Zhenhai Fasteners Group plans to achieve a value of 10 billion yuan in 5 years

Within five years, Zhenhai District, Ningbo will expand small fasteners into an industrial cluster with an annual output value of 10 billion yuan, and quadruple the output value. Recently, the district announced plans and implementation paths for the development of this major pillar industry.

After several decades of development, Zhenhai District has now formed a regional development pattern of fasteners with the focus on Jiulonghu Town and radiating from Zhangpu and camels. At present, the annual output of the fastener industry in the area reaches 400,000 tons, accounting for about 1/4 of that in Ningbo and 1/6 of the country. Among them, the fastener industry in Jiulonghu Town has basically formed a tight industrial chain and a complete range of products. The growing trend of clustering in the regional brand effect. By the end of 2010, there were 85 fasteners registered enterprises in the town, including 54 enterprises with annual sales above 5 million yuan, 15 over 20 million yuan, and 7 enterprises with over 100 million yuan. The number of enterprises above designated size accounts for the total amount of the town one third.

The brand strategy is the implementation path for the establishment of a billion-dollar fastener industry cluster in the region. According to the "Development Plan for Fastener Industry Transformation and Upgrade of Zhenhai District of Ningbo City", in the next five years, Zhenhai District will focus on technological innovation and brand building to cultivate and develop a number of internationally competitive fastener brands and Large-scale enterprises, promote industrial transformation and upgrading, and improve the domestic and foreign market status of the fastener industry in Zhenhai District. According to the plan, by 2015, the fastener industry in the region will have more than 3 brand-name products in China and more than 3 national well-known trademarks, more than 10 brand names in Zhejiang Province and well-known trademarks in the province, and more than 20 well-known brands in the city.

It is reported that the fastener industry in Zhenhai District currently has the conditions for applying for the Zhejiang regional brand name in terms of circular economy, energy saving and emission reduction, and creation of provincial and municipal brand-name products. Within five years, with the formation of a billion-dollar-class fastener industry cluster, the district will become the Ningbo brand fastener base, the Zhejiang fastener industry gathering demonstration zone, the Chinese fastener manufacturing base and international large-scale manufacturing. Enterprise designated procurement base.