The three major domestic bus exhibitions have a serious overlap
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China's three bus exhibitions are really "fighting".
The BAAV Shanghai Bus Show and the first road transport and public transport vehicle and parts exhibition (hereinafter referred to as road transport car show) are short-handedly connected. The two auto shows are only separated by only 10 days.
The reporter of the “Commercial Automotive World Network†recently learned that the BAAV Shanghai Bus Show has been held from the traditional March, delayed until mid-April, and is only 10 days away from the road transport auto show opened on April 22.
The other auto show of the Chinese bus industry, the 7th Beijing International Bus & Parts Exhibition (hereinafter referred to as the Urban Vehicle Exhibition), if it is not held in advance from April this year to February 28, then the three bus shows will be Within one month in succession.
"If the urban vehicle exhibition did not advance, the three passenger car shows will be launched in April. The result may be cruel and unpredictable," an industry source told reporters. Even so, the three exhibition times are so close to each other that it is inevitable to compete for exhibitor resources. How to attract end users? How to win the jackpot? Who will be the winner of the bus show?
Subtle changes in attitudes of manufacturers Olive competition
“We only choose to participate in the road transport auto show organized by the Ministry of Transport and the China Road Transport Association. The other two auto shows will not be considered. There are too many professional exhibitions, and this year's economic crisis has caused us to be very difficult.†This was an interview with reporters years ago. Answer from a person in charge of a mainstream bus company.
One month later, the reporter learned that with the efforts of the China Public Transport Association, the company decided to participate in the exhibition of urban vehicles at the end of February. The person in charge told the reporter that this mainly focused on the bus bidding activities held at the exhibition.
Before the Spring Festival, the attitude of the exhibitors has undergone a radical change, not only the above-mentioned companies.
According to the relevant personages of the Organizer of the Urban Vehicle Show, practicality is the main selling point for the urban vehicle exhibition to attract manufacturers. The highlights of this auto show are the public company tender evaluation meetings in several cities such as Tianjin, Hangzhou, and Jinan, as well as the vehicle selection recommendation for the Guangdong Bus Company Asian Games. "Tianjin will have to update 1,000 buses this year. This should be the largest bus order in 2009. For exhibitors, only by bringing in mature bus products will there be an opportunity to obtain real orders."
As of press time, 29 OEMs have signed up to participate in the Urban Vehicle Show. With the quiet changes in the attitude of the passenger vehicle planters, the “two large, medium and small†olive-shaped competition has gradually formed among the three professional auto shows. On the one hand, the urban vehicle exhibition and road transport auto show continued to “sit large†on the scale of the automakers' exhibition; on the other hand, the Shanghai BAAV auto show was being squeezed by two major competitors and was trying to break through.
Severe overlap of functions "Seeking common ground while reserving differences" is still difficult to avoid killing
Before the road transport auto show was separated from the water and land transportation exhibition of the Ministry of Transport, there were only two professional bus exhibitions in China – the “urban vehicle exhibition†featured “practicalâ€, and the BAAV Shanghai Auto Show followed the “image†route. , Exhibitor products also have a focus. After the road transport auto show was added, the balance was broken.
“At present, the issue of low-level competition for road transport vehicles is very prominent. We hope that through such an exhibition, we will guide the progress of the market and promote the application of energy-saving and emission-reduction products.†When talking about why the first auto show was held, the Ministry of Transport and the Cai Department of Solidarity Long talked about.
"This is the first professional bus exhibition sponsored by the Ministry of Transport after the reform of the Ministry of Commerce, highlighting the theme of serving enterprises, serving the industry, and promoting national and social energy conservation and emission reduction." Beijing CCPIT, one of the organizers Zhou Jinglong, the deputy general manager, apparently has a greater vision. “It continues the vitality and authority of the first nine water transport exhibitions of the Ministry of Communications, and has the official support of the Ministry of Transport. It has strong credibility. Therefore, we hope to This auto show has become the first brand of China Commercial Vehicle Show and integrates other professional auto shows in China."
The competition has become increasingly fierce, and all the organizers have made great contributions to "seeking common ground while reserving differences." However, even so, the overlap of auto functions and the convergence of positioning are still inevitable. It is impossible for bus companies with limited capital to participate in all. A person in charge of the company, who asked not to be named, told reporters that Shanghai BAAV Motor Show was the biggest hit by the road transport auto show. “This is because a large part of the two functions are currently located in the spread of exhibitors' brand and image, but BAAV Due to the international exhibition background, there are still certain advantages in attracting overseas visitors."