Westward Strategy Drives Shenlong to Want Million Yearly Sales in 2017
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On October 16th, the 4th factory of Shenlong Automobile laid the foundation in Chengdu. So far, Shenlong Automobile officially opened the prelude to the construction of a million-dollar car enterprise. At the same time, taking Chengdu Base as the pivot point, Shenlong Company will fully advance the pace of “strategy to the westâ€.
It is expected to start production at the end of 2016
It is reported that Shenlong's No. 4 plant will adopt the principle of “one-time planning, phased construction, vehicle investment priority, and rolling developmentâ€. The planned total investment is 12.3 billion yuan, and the total designed production capacity is 360,000 vehicles/year, and it will be put into production at the end of 2016. The company will produce PSA Group's EMP2 high-efficiency modular platform products, which mainly produce Dongfeng Citroen, Dongfeng Peugeot and Dongfeng three brand models, mainly high-end SUV, MPV, and synchronously planning new energy products.
“The fourth plant construction is also an urgent need for future strategic development of Shenlong Motor Corporation.†Qiu Xiandong, general manager of Shenlong Motors, stated that Shenlong has planned a new medium-term business plan, with sales exceeding 1 million units in 2017 and 1.5 million units in 2020. In response, Shenlong Motors fully initiated the construction of the company's million-unit system. The construction of the fourth factory will lay a solid foundation for Shenlong to enter the “millile class car enterpriseâ€.
The future will produce SUV, MPV and other models
Qiu Xiandong said that at present, the growth center of the Chinese auto market is shifting from the first-tier and second-tier markets to the third and fourth-tier markets, and from the eastern developed regions to the western regions. The fourth plant of Shenlong Motor Co., Ltd., as the first vehicle factory in the west to be deployed by the Dongfeng and PSA Peugeot Citroen Group, will undoubtedly become the bridgehead for the strategic advancement of Shenlong.
At the same time, as the country's economy continues to grow steadily and household incomes continue to increase, SUV segmented markets are continuing to grow rapidly, and MPV segmentation market has great potential for growth. The 4th plant of Shenlong will produce SUV and MPV models. While meeting the needs of future consumption growth, it will also fill its own gaps in high-end SUVs and MPV products, and further enrich, optimize and upgrade the product structure, and achieve market competitiveness. Further improve.