Alcantara Interior Promotion China Strategy

Italian Alcantara high-end cover material has made luxury limousines even more powerful in China. This year, Alcantara made two road shows in China. Volkswagen Group observed this market demand and ordered 360,000 square meters of high-end interior materials from Alcantara, Italy. Volkswagen's two production bases in Shanghai and Changchun. In view of the great success of previous activities, Alcantara is redouble its efforts and plans to carry out 12 promotional activities in Shanghai and Beijing.

With the help of the auto bull market, and Alcantara's consolidating high-end brand status, Alcantara performed well in 2010 and sales increased by 21% compared to 2009. The company will continue this development trend this year. The management of the company expects to realize an income of 86 million euros (a growth of 10%) this year, profits before tax depreciation and amortization will reach 17 million euros, and the number of employees will reach 375.