Changhe restructuring ushered in new opportunities for recovery
JIANGMEN PRO-TAYLOR REFRIGERATION CO., LTD. , https://www.protaylor.com
On November 10th, the history of China's automobile development drew a strong stroke. The Corps Group and AVIC jointly formed China Chang'an Automobile Group Co., Ltd. This means that the National Automobile Industry Revitalization Plan has achieved substantial results and opened up a new path for the Chinese auto industry to become bigger and stronger.
In the asset restructuring plan, five companies, including Changhe Auto, Changhe Suzuki, Hafei Motors, Dongan Power, and Dongan Mitsubishi, formerly of AVIC Automotive, restructured and merged with Changan Automobile Group. This event has been given many meanings: the first large-scale, cross-industry deep-level cooperation in the field of national defense technology industry, civil industry, and even the largest strategic restructuring so far in the automotive sector between the state-owned enterprises. The industry has a far-reaching impact on optimizing industrial layout and promoting structural adjustment.
It is understood that after the two major military industry groups are reorganized into the new Changan Automobile Group, the subsidiary includes Chongqing Changan Company, Changhe Automotive, Hafei Motors, Dongan Power, Dongan Mitsubishi and other independently operated subsidiaries, with a capacity of more than 2.2 million vehicles (of which: Chang'an Automobile 1.5 million vehicles, 400,000 Hafei vehicles and 300,000 Changhe vehicles). According to statistics from the China Automobile Association, the newly-formed Chang'an exceeds Dongfeng Motor's scale, second only to SAIC and FAW, and ranks among the top three in the domestic auto industry. The new Changan Automobile Group will have a more complete product lineage and a more optimized strategic layout. The agglomeration effect of China's auto industry's advantageous resources will be more fully and effectively amplified.
Changhe Automobile, which is classified as a new Changan Automobile Group, will also face more superior development opportunities. The reorganized Changhe Auto not only continues to provide services provided by well-known brands, but also uses the resource advantages of the new Changan Automobile Group to enhance its service level. As the first year of the Changhe Auto Revival Plan, Changhe Automobile has submitted a satisfactory answer to itself and to the public in the context of the national favorable policy. Changhe Automotive's latest sales data show that in 2009 Changhe auto sales will increase by 40%, an increase higher than the industry level. In 2010, Changhe Automobile, which has stepped into the development track, will leap forward at a pace higher than the industry's growth rate. At the same time, it will also use the more new products and more cost-effective services to repay the support of society and millions of users.
In the future of product and channel planning, Changhe Automotive plans to launch at least 6-7 new products next year. The construction of channels will continue to be based on the principle of “stabilizing the promotion of first-tier outlets, effectively expanding secondary outlets, and paying attention to the quality of channels†to bring convenience and superior services to consumers. As some media commentaries have said, the new Chang’an will certainly present a new look. Therefore, with the strong building strength, financial strength, and advanced management concepts of the new Changan Automobile Group, the future development of Changhe Automotive will enter a new stage of development.