European light game depth game or diversification from polarization
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At present, in many cities, not more than 9 light buses are mainly used for short-distance travel between cities or urban logistics. Therefore, according to its use, such light passengers should be more accurately called light commercial vehicles. From January to May this year, in the cold weather of the entire commercial vehicle market, the average growth rate of the light passenger market is far higher than the overall market, and it has become a brighter color in the continuously depressed commercial vehicle market. In the light passenger market, the growth of European light passengers is even more rapid, but the two major traditional brands of Jiangling Transit and Nanjing Iveco are also being hit by more new cars.
“In my opinion, the main reason is that with the development of China's economy and the improvement of people’s living standards, there are more passenger transport needs including travel, tourism, and logistics. Together with the continuous improvement of urban and rural road construction, it is also light. The prosperity of the passenger transport market provided hardware support,†said Mao Chunming, marketing director of Jiangling Motors Sales Corporation, to reporters.
The rapid growth of urban logistics has boosted the demand for light passenger vehicle models. The data released by the China Association of Automobile Manufacturers shows that during the three years from 2009 to 2011, the light passenger industry has developed steadily, expanding its market capacity from 188,800 units to 265,900 units. In particular, the European light passenger market has grown by 11.91% year-on-year in 2011, marking the first time that it has exceeded annual production and sales of 100,000 units.
European and Japanese light passengers at the same time to force the market light passenger market can be divided into three grades, the price is lower than 80,000 yuan are low-end products, while the mid-range light passenger prices are generally concentrated in the 80,000 to 120,000 yuan; As for the 120,000 yuan or more, it belongs to the category of high-end light passengers. At present, China's light passenger market has formed a two-day confrontation between Japan and Europe. The traditional light bus products are roughly divided into two categories: One is the low-end light passenger car from Japan that is represented by Shenyang Jinbei and Southeast Donglika. The other is the medium-to-high-end light passenger coaches represented by Jiangling Transit and Nanjing Iveco.
The growth in the sales volume of China's light passenger market has benefited from the simultaneous expansion of the two camps of the European and Japanese groups. On the one hand, Brilliance Jinbei, the “big brother†of light passenger sales rankings, sold 89,500 Hai Lions in 2011, an increase of 12.5% ​​from 79,600 units in 2010, and a net increase of approximately 10,000 vehicles. The entire market increases. The three light dragons (Xiamen Golden Dragon, Xiamen Golden Brigade and Kowloon Motors) also recorded slight growth. They sold 10,200 Japanese cars, 9,550 vehicles and 7,954 vehicles respectively, with growth rates of 9.46%, 1.18%, and 12.82%. Most of the three dragon markets are overseas.
On the other hand, the European light passengers maintained the momentum of rapid growth in the previous year in 2011. Nanjing Iveco sold 38,900 light passengers, a year-on-year increase of 21.38% (incremental 6,859 units); Jiangling Ford Transit sold 58,600 light passengers, a year-on-year increase of 11.9% (incremental 6,237 units). The net increase in sales of the two traditional European giants was 6,859 units and 6,237 units, second only to the Brilliance Jinbei. It is understood that the driving force for the growth of European light passengers in recent years has been the urban passenger and cargo dual-use model. Its contribution to the European market has exceeded 60%. Since the beginning of this year, due to the withdrawal of favorable policies such as "car going to the countryside" and "replacement of old ones," the low-end light passenger market has been hit harder and the market share has fallen faster. On the contrary, mid-to-high-end light passengers are less affected by the withdrawal of these policies. Coupled with the rapid development of urban logistics, the consumer demand of some users has been continuously upgraded, which has led to the need for upgrading. Under the combined effect of these factors, the demand for mid-to-high-end European light passengers has been driven to a large extent, and sales have therefore been growing rapidly.
“The demand structure of the domestic light passenger market is undergoing significant changes, and the products are being developed to the characteristics of the U.S., U.S., high-end, serialization, modularization, and multi-functionalization,†said industry insiders.
