March 2018 TOP30 SUV Sales Complaints Comments

According to the National Automobile Production and Sales Data provided by the CUCH, the sales of domestic SUV models in March 2018 were 844,337 units, which was a 33.3% increase from the previous period and an increase of 6.9% year-on-year, showing a double-on-half trend. During the same period, due to factors such as consumers’ awareness of rights-raising during the “3·15” period, the vehicle quality network received 4,591 complaints against SUVs, and the volume of complaints increased by 70.5% from the previous quarter, and the increase rate was 76.7% year-on-year. Created a record high for monthly complaints of SUVs. This month, the increase in engine oil has undoubtedly become the most serious problem in the complaints. In addition, the number of complaints at the 16 fault points such as exhaust failures and gearbox abnormalities has exceeded 100. After removing the complainant's voluntary application for withdrawal of information, the sales volume of TOP30 SUVs in March 2018 was ranked as follows:

Due to the overall decline in sales volume due to the Spring Festival holiday in February, in addition to the Dongfeng Scenery 580 and the Geely Vision SUV, in the March SUV TOP30 list, the sales volume of other listed models showed a different degree of growth. Compared with the previous month, the top three models remained unchanged. They were still occupied by Baojun 510, Haval H6 and Tiguan. However, Guangzhou Automobile's Chuanqi GS4 jumped to fourth place with a month-on-month increase of 7,510 vehicles. In addition, individual "New Forces" are equally impressive, and the two models of the Baojun 530 and the Lingke 01 have entered the TOP30 SUV sales list this month with their superior appearance and rich configuration.

Data point of view:

1. Chang'an CS55 picks big beam sales and breaks 20,000 mark

Not long ago, Changan Automobile officially released its sales data for March. In that month, it sold a total of 192,577 vehicles, showing a significant increase from the previous quarter. Among them, SUV models still have the largest sales volume, especially Changan CS55, which is the most eye-catching performer. With 20,169 units, it ranks sixth in sales of SUVs in March, and it is also the second monthly sales that exceeded 20,000 units. From the perspective of market performance, the hot sales of the Changan CS55 largely depend on younger designs and rich configurations. However, the 1.5T turbocharged multi-point EFI engine used by the company also ensures that the monthly sales of Changan CS55 have not been affected by the recent storm. In the future, Changan CS55 is likely to provoke sales volume and become another strong rival of other independent brand SUVs in the domestic market.

2, out of blue and better than Lan Baojun 530 listed second-month sales break 10,000

In the face of the myth created by Hover H6, the market performance of Baojun 510 in the past two months is impressive. After successful sales in February, the Baojun 510 in March was sold at 41,158 units, ranking the top spot for domestic SUV sales. However, the shutdown of the Baojun 560 is somewhat regrettable. Fortunately, the performance of the Baojun 530 in the second month of the listing was strong enough to successfully break the 10,000 mark. Some people say that the sale of the Po Chun 510 has hurt the "teammate". In fact, it is not the Po Chun 530 that actually affects the Po Chun 560. With the continued launch of new products by other independent brands, the market competitiveness of Baojun 560 has gradually become weak. If Baojun Automobile is to become one of the top three domestic SUV brands, it is destined to have new products on top. Po Chun 530 can be said to have successfully accepted the "Ball", from the domestic SUV brand sales ranking in March, Po Chun has successfully entered the top three. Whether it can surpass Haval or even Geely in the later period, this burden still falls on Baojun 530. Of course, it is necessary to make iron itself hard, and whether the product quality is excellent is still the focus of attention in the later period.

3, product quality tends to be steady sharp sector sales increase by nearly 1.4 times

In the face of the March SUV sales data, some people gave Sharpe the “best-selling joint venture 7-segment SUV” rating, which is true in terms of sales from March. After a two-month sustained downturn, sales in Ruijie not only rebounded in March, but also created a new high in sales in the past year, up by nearly 1.4 times month-on-month. As a joint venture brand of 7 SUVs, this achievement has thrown old rivals several streets. The increase in sales promotion is nothing but an important factor in the increase in sales volume. However, from the perspective of product quality, complaints from Changan Ford Ruijie are gradually becoming stable, which is undoubtedly a great news. With good product quality as a backing, we have reason to believe that market performance in March is just the beginning.

4, lead collar 01 into the SUV sales TOP30 late performance worthy of attention

In March, the sales volume of the lead collar 01 exceeded 8,000 for the first time, and successfully squeezed into the top 30 sales of domestic SUVs. This also shows from the side that, as the first model of the new brand owned by Geely, the lead collar 01 is initially recognized by the market. As a brand-new product that expands the high-end market of self-owned brand SUV, it is not easy to achieve such a result. After all, its price is close to that of a joint venture brand. However, as some luxury brand executives say, as consumers choose to have a very mature product, or to choose new brand new products, is still an insurmountable topic. This is also a difficult problem in the front collar car, although the new product can better meet the market demand and preferences, to satisfy some consumers' bizarre psychology, but whether it will "short-lived" still depends on product reputation. Among them, the quality of word of mouth is undoubtedly one of the key factors, whether the performance of the lead market in the late 01, perhaps the product quality has the most say, let us wait and see.