The leader of China's machine tool industry??Jinan Second Machine Tool Group Co., Ltd.

Science and technology leading channel construction and common development Jimeile 2002 marketing work conference held Liu Qingxiang mimeograph, one machine, engineering machine, shredder, paper folding machine, engraving machine... Jimeile series products such as stars, become a beautiful landscape, let The multinational merchants who attended the annual meeting were amazed at the same time and felt the great vitality of Gimmel. This is the deepest impression of the Gimmel marketing conference on April 12th 2002. The theme of the conference was to maintain technology leadership, strengthen channel construction, and promote common development.

Gemmel's old and new friends gathered together to talk about the cooperation and development of manufacturers.

The merchants introduced the cooperation experience with Jigme and the experience in the sales process of Gemmel products. The speeches are objective and organized, and the listeners are focused. From time to time, they applaud with warm applause. Old and new friends, different sides of the experience, plus a wonderful speech, won the meeting managers to approve. The participating comrades unanimously stated that the annual meeting was organized and benefited a lot, and it is a high-level exchange platform for the OA industry.

The concept of the leader in China's machine tool industry has not only been appreciated by the merchants, but also recognized by foreign merchants.

The addition of the WTO provides a better development opportunity for Jermel to expand international exchanges, and also brings new opportunities for the implementation of the international strategy of JM.

The biggest advantage of Gimmel is the business mechanism of the company, industry and trade, which guarantees the industry leading. In the future, Gemmel will continue to maintain and promote this advantage to ensure brand leadership. This is also the foundation of Gimmel's response to the challenges of the world.

Business friends said that we chose Jimeile to choose its reliable quality, its technical service support, and its new product development capabilities. This study has added our confidence in the common development of Jigme.

Jinan Second Machine Tool Group Co., Ltd. Jinan Second Machine Tool Group Co., Ltd. Kong Fansheng 64-year-old Jinan Second Machine Tool Group Co., Ltd. is a heavy-duty forging equipment mainly engaged in the production of mechanical presses and a gold-cut machine tool represented by milling machine and CNC gantry milling machine. The country's key enterprises, the company has developed China's first mechanical press and planer, the domestic market share of 60%, known as China's "king of forging, Longmen family." The company covers an area of ​​1.01 million square meters. It has 11 production plants and 8 wholly-owned subsidiaries. It has more than 4,700 employees and total assets of over 1.1 billion yuan. Since the 1990s, the company has comprehensively promoted innovation, implemented an international business strategy, and achieved sustained and rapid development. It was praised as one of the best companies in the same industry in the country by the party and state leaders such as Vice President Hu Jintao and Vice Premier Li Lanqing. "," the leader in China's machine tool industry!"

Strengthen technological innovation and develop core competitiveness. Formulate and implement the "two-in-one" product development strategy of "forging equipment automation, CNC cutting machine numerical control", and implement high-tech grafting. Since the 1990s, it has been with France FORESTLINE, American ISI robot, Germany Muller Wangarten, etc. Domestic foreign companies, as well as domestic universities and research institutes such as Tsinghua University and Hong Kong University of Science and Technology, cooperate in high-tech products such as large-scale multi-station presses, stamping automation systems, large-scale CNC machine tools and machining centers, with high-tech Transforming traditional industries and developing the core technologies and competitiveness of the two major categories of forging equipment and gold cutting machine tools.

At the same time, strengthen independent innovation and development, and rapidly develop and improve high-tech products such as CNC forging equipment, CNC gold cutting machine tools, automation equipment, environmental protection equipment, foundry machinery, building materials machinery, etc., forming a new competitive economic growth point. The domestic technology and market leading position of forging equipment has been further consolidated, and the products have entered the US market in batches. At present, 90% of the company's products have reached the international advanced level.

Implement a high starting point technical transformation. The company has a national-level enterprise technology center, and has four research institutes: press machine, CNC machine tool, automation and information: 3 press machine products factory, 3 CNC machine tool goods factory, 3 rough factory and specialized processing factory. The powerful manufacturing system; completed more than 300 million yuan of technological transformation investment, added more than 300 sets of key equipments such as imported large MAAG gear shaping machines and large-scale CNC machine tools, and formed more than 1200 main production equipments with an annual output of various The production capacity of 570 heavy-duty machine tools can produce the world's largest nominal heavy-duty mechanical presses and heavy-duty metal cutting machine tools, becoming the strongest equipment and manufacturing strength in the same industry in China.

Promote institutional innovation and management innovation, and establish a new mechanism to adapt to market competition. We will continue to deepen the reform of the corporate system, deepen and expand the implementation of the "independent accounting, work efficiency linked economic responsibility system", and improve the competition and incentive mechanism. Implemented “Life Engineering”, “Quality Engineering”, “Concurrent Engineering” and “Agile Manufacturing Engineering”, etc., established and operated a strict quality assurance system according to IS09001 international quality standards, and integrated quality management with international standards and adopted Norway. The classification society ISO900〗 international quality certification, product quality has reached the international advanced level 2 relying on comprehensive innovation, enterprises have enhanced the new competitive advantages of sustainable development.

In recent years, the domestic market share of large and heavy mechanical presses produced by the company has continued to increase. The first automatic press production line in China has been introduced to the market. (Continued from page 22) Enlightenment of the agricultural machinery crisis and dilemma caused by the transformation of the economic system, forcing people to seek breakthroughs, Juling's adjustment strategy is the exploration of brave people. Of course, their adjustments are only out of the marketing model, technological innovation, internationalization, and new business processes and business models are being explored. However, their exploration gives us useful inspiration. The author tries to say: Revelation 1: The low price of the melee has caused serious damage to the Chinese agricultural machinery industry. The research and quality of the industry are declining, and the WTO will have a huge impact on the future industry. Backbone enterprises must get rid of the vicious circle as soon as possible and take the road of science and technology and the road of internationalization.

Revelation 2: Don't wait for the crisis, each company should be accurately positioned in the market and products. Take the initiative to adjust early, strive for initiative, and develop strengths to avoid shortcomings.

Revelation 3: Management, media, industry associations and enterprises, not the speed-effective mode of narcissistic expansion. Enterprises should be guided to improve their ability in technology, quality, cost, brand and service. Be strong first, then grow bigger.

Revelation 4: The management mechanism within most enterprises is still the traditional way left over from the planned economy, and is carried out by internal production organizations. It is necessary to create a market-oriented, external, efficiency- and efficiency-centered management model. The fifth is that companies face increasing business conditions and increased operational risks.

Intelligently controlled first-class precision heavy-duty stamping production line, various gantry-type, floor-standing heavy-duty CNC machine tools and machining centers with international level high-tech equipment.

Following the heavy forging equipment, the order quantity of large-scale CNC gantry milling and milling machines and machining centers in 2000 jumped to the top of the national machine tool industry and began to become the new leading product. Since 1997, it has successfully provided seven high-level heavy-duty stamping production lines for General Motors in the form of cooperation, which has created a precedent for the export of domestic large and heavy forging equipment. In 1999, it signed a five-year exclusive agency contract with the US and European agents in the North American market and a European market agency contract in 2000. The cooperation won the third press line of Shanghai General Motors Corporation and the two heavy parts of the General Motors Corporation. Contracting lines, two large multi-station presses in Mexico, etc.; self-operated export also achieved a major breakthrough, signed 17 mechanical press export contracts with US agents, SC2 series presses began to enter the international market in batches, especially It is the 2,000-ton heavy mechanical press designed and manufactured by the company to hit the US market. The *JINAN* brand press has attracted the attention of foreign competitors and potential users.

The first issue is to ensure the safety and integrity of the capital chain, and to focus on liquidity and solvency. The majority of enterprises' shock, suspension of production, and bankruptcy are not caused by insolvency, but the capital chain is broken due to the loss of liquidity. Most foreign companies are bankrupt in blue! It is still important for agricultural machinery enterprises in crisis.

Revelation 6: The vast majority of emerging companies use the intellectual property and industrialization capabilities of agricultural machinery for free, which is only a historical phenomenon that the planned economy has turned to the market. In the future, companies with independent research and development and industrialization and commercialization capabilities will be able to prosper. Enterprises must pay attention to intellectual property protection and possess non-patent technology for new products. The government should strengthen the protection of intellectual property rights to prevent vicious competition and promote technological advancement in the industry.

Revelation 7: The model of research and development, industrialization and commercialization of science and technology innovation proposed by Juling and the adoption of applicable technologies and quality to prevent the emergence of technology and overcapacity are the new concepts of technology facing the market. Demonstration role for the same industry.

Revelation 8: The government should strengthen its management functions, such as strengthening the management of diesel engine production licenses. The agricultural machinery machine involves environmental protection and personal safety of the user. It must be strictly examined. Manufacturers without conditions will not issue certificates. Small enterprises without quality control and service capabilities have low cost and damage to consumers' after-sales service value and safety and environmental protection value, and have a great destructive effect on the industry. Management should recognize the seriousness of the problem and should actively seek management strategies!

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